East Meets West
By:"Melodena Stephens Balakrishnan","Ian Michael","Gunn Elisabeth Birkelund","Immanuel Azaad Moonesar"
Published on 2013 by Emerald Group Pub Limited
The Academy of International Business is a leading global association of scholars and specialists in the field of international business which was established in 1959. The focus of this book is to shed light on the real business management problems that MENA-based organizations face through teaching cases. The last few years have seen the world grappling with many challenges from persistent recession, environmental challenges, political instability and resource constraint management issues. Slowly but steadily, the centre of business gravity is moving eastwards. Emerging economies are proving promising business markets with large populations with future purchasing power and sources of FDI. The youthful human capital provides potential opportunities for innovation. MENA is strategically placed at the hub between East and West. The challenges and opportunities as two worlds collide – the developed west and the developing east bring a rich variety of perspectives of innovative solutions to business dilemmas. \
This Book was ranked 26 by Google Books for keyword 8 pack 6 pack.
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